What we offer

In these turbulent times, many retailers struggle for cash and time. Making the big decision to sell your musical instrument retail store is a huge source of added stress and uncertainty. We minimize this stress by offering a customized plan for your specific business, including a comprehensive guide and marketing program that allows you to sell your assets for the highest profit with the peace of mind knowing it’s being done right. Our music industry and liquidation experience and expertise allows us to create a plan that no other liquidation firm can offer. Our promise to retailers is a comprehensive plan that addresses all aspects of the music store liquidation process. We are your partners in this process.

The Specifics

We provide you with everything you need to run a liquidation event. Included with our service: A series of personal phone calls and emails with clear step-by-step instructions along the way. Once we know details about your business, important dates for your liquidation, and how hands on you wish to be in this process, we will provide you with your plan of action and our detailed guide. You will receive all the in-store and exterior signs and banners you need, web and print advertising templates and samples for maximum impact, a customizable press release, pricing strategy consultation, and resources for legal and tax issues (we do not provide legal or CPA advice). You will also receive a binder and digital assets full of guidance on above, plus many useful tips: 

• How to manage your rental fleet

• How and when to discuss liquidation with your staff and lesson teachers

• Pricing strategies for higher priced inventory, low priced accessories and rental instruments

• How to combine free publicity with paid marketing for maximum impact

• Do’s and don’ts on pricing

• How sales staff need to approach price negotiations while in liquidation 

• Strategy and tactics used to assure customers come back daily and weekly 

• Selling in bulk to other retailers 

• Options for selling part of your business to the competition

• Selling every last fixture

• How to make sure absolutely everything is gone by the time you are ready to close your doors. Even that broken old euphonium that’s been hanging on your wall collecting dust for years! 

For an additional fee, we offer extended services that include initial on-site support and guidance, custom advertising campaigns (local newspapers, Facebook posts and paid ads, online classified ad management, Google ads and more) where we do the heavy lifting for you, spreadsheet sale pricing and performance, and more.

Topics we Cover:

1. Exit strategies, including how to address rental instruments, what to liquidate and how to sell sections to competition.

2. Inside and outside banners and sale signs that get customers attention, catered to the theme of your sale. Also included are pricing tag and sign templates.

3. Marketing & Merchandising

   • Setting a Marketing Budget

   • Internal / External Signage & Banners 

   • Customizable Press Release and Other Publicity

   • Print Advertising

   • Website Content

   • Email Marketing (Customers, Schools, Teachers), Social Media, Radio and telephone script. 

   • Templates & Sample letters included

   • General Merchandising and Flow Checklists

4. Games, Raffles, & Prizes to motivate daily customer returns

5. Motivating staff to sell more and to stay until liquidation is complete

6. Repair services and addressing lesson teachers

7. Pricing Strategies & Tactics

   • Sale Pricing & Inventory Management advice, including sample pricing spreadsheets and how to get noticed when reducing prices during the sale

   • Layaways, Consignments, & Account Credits

   • Rental Instruments & Loaners

   • Fixtures, Office Supplies and Other Equipment 

   • Selling Remaining Inventory Post-Liquidation

8. Working With Suppliers and Other Creditors. Avoiding liquidation clauses in agreements and MAP violations as prices go down

9. Legal and accounting